Website design project for the education/training sector – Life sciences
A client from the education sector approached us with his old website which required a redesign. He wanted a new e-commerce website to drive online sales.
We had to make a modern, elegant lead generation website for specific courses with improved design, layout, UX and functionality. It needed to be CMS responsive and use pixel perfect technology.
The challenge was how to develop a modern premium design. The customer was demanding in terms of value for money and speed of delivery.
We started the process by basing the wireframe on the marketing strategy and brief. After just 4 days the graphic design was ready and it looked like this:
The customer had to review the work and approve it before we took it to development stage. The finalised design was approved and we got a green light to start.
The development process included all the features below:
Full HD and 4K ready
Pixel perfect technology
Responsive design to fit on every device screen
Touchscreen (swipe) ready.
Basic SEO website developed according to Google
Social media optimised design
CMS admin system allowing easy self-content
Manipulation, of content management, texts, photos,
News, articles, projects, testimonials. Cutting costs for
Further features development
Motion graphics and visual dynamics
Some of the advanced features to be developed included: an e- commerce shopping platform; a form for subscription connected with the mail chimp platform of the client; and special motion graphics with jQuery to make the website more attractive and dynamic.
We accomplished a lead generation website conforming with 3 click internet rules and with a very fast and simple process of finding the information make the call to action.
The client was more than satisfied and ready for the SEO PPC campaign and a competition launch.
The client is now more successful in the marketplace and has offered us further work.
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